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Company ABC has been conducting a beta program with 50 customers over the last three months, and customers love the new functionality. The marketing team decides to do the following: To build awareness: Endorsements: They'll secure five quotes from beta program customers. Press release: They'll use the best quote to create a press release. Journalists: They'll pitch a story to the photo management media, spotlighting how they've solved the problem of facial recognition for users, and include customer endorsements supporting the product. Advertising: They'll buy the term "facial recognition" on Google Adwords. To build demand: Email campaign: They'll create an email campaign for past trial users of the software to inform them about the upcoming release. They will reach about 10, 000 people through the trial database. Referral campaign: They'll inform 3, 000 existing customers about the new upgrade to prepare them for the release. They'll also ask those customers to refer a friend—if they do so, they'll be entered into a draw for an iPad.
Interested?
citymonkey | Oct 30, 2006 02:31 PM 9 I am in the market for a half-size convection oven. I live and Brooklyn and understand that some of the better used restaurant equipment suppliers are nearby. Any suggestions on places to look? Thanks. More from Chowhound Get fresh food news delivered to your inbox Sign up for our newsletter to receive the latest tips, tricks, recipes and more, sent twice a week. By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Women lacking legal immigration status or having only a temporary work visa are also at an increased risk of sexual harassment or assault. 3. Racism Unfortunately, race seems to play a major role in how women are treated and compensated in the workplace. The pay a woman receives may vary depending on her race and ethnicity. Data from the Institute for Women's Policy Research found that Asian/Pacific Islander women have the highest median annual earnings and are compensated $46, 000. White women follow at $40, 000, while Native American and Hispanic women have the lowest pay, earning $31, 000 and $28, 000 per year. Earnings also vary by race when compared to what men are compensated. 4. Women are promoted less often than men Despite being more educated than men and constituting nearly half of the workforce, women are promoted at work far less often than men. We know this because women make up less than 5 percent of CEOs and less than 10 percent of women are top earners in the S&P 500. Women of color are even worse off, as they are nearly invisible on both S&P 500 boards and Fortune 500 boards.