While a business that sells to other businesses or organizations will be involved in commercial or industrial markets.
FACTORS THAT AFFECT MARKET OR PRODUCT ORIENTATION What type of product it sells, if it is a product that is quite homogeneous then not a lot of market research will be required. Organization culture- if a firm believes that customers should be placed above all then it will usually be market orientated Nature of barriers to entry; firms with less competition will be more product orientated and vice versa.